You know your customers, prospects and competitors are using social media. Your question is how can you leverage this to improve your cash flow ? If more specifically you are looking to understand:
- What is the comment feeling about my brand ?
- How did my last marketing campaign do ?
- What was the reaction to my last event ?
- Who in particular is an influence on social media around my products / events ?
- What do my competitor’s customers feel about my product ?
Our answer is to answer questions like this is to leverage the power of Text Analytics from Microsoft Cognitive Solutions and integrate the information into your existing systems (including ERP).
The end result is your existing processes are enhanced with additional data from which you can make actionable decisions.